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Home UNIFORMS Virgin America, Banana Republic Team Up to Bring Fashion Back to Flying
Virgin America, Banana Republic Team Up to Bring Fashion Back to Flying Print E-mail
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Friday, 13 July 2012 07:46
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virginairThere once was a time when the fashion industry's most significant runway was at 35,000-feet and enclosed in a metal tube. Pill hats, go-go boots, designer scarfs and dresses designed by haute couture fashion houses were just some of looks that graced the in-flight crew on board the nation's top jetliners. This was the "golden age" of air travel - when a passenger's fur coat was hung in the pilot's closet, bar carts rolled through the aisle, metal cutlery was served with in-flight meals, and everything from pillows to pretzels were free. While the rules have changed over the years and flying has become a bit more stringent, no one ever said in-flight fashion has to suffer.

"That was my era - the late 70s," said Doreen Lawrence, director of in-flight at Virgin America and a former flight attendant. "You felt good in your uniforms. You had a lot of confidence. We wanted to bring back that feeling."

And with the help of Banana Republic, Virgin America believes they have.

Later this summer Virgin America will debut a new look for their flight and ground crew, but we got the exclusive preview at what's to come.

To read the full article, click here.





Last Updated on Wednesday, 06 March 2013 12:45
 




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