River’s End Trading Company has named Bob Shell as the new Vice President of Sales for the Promotional Products Division.

Shell will be responsible for managing and directing the national sales team for the corporate market creating innovative sales and marketing programs to achieve short and long-term sales goals and objectives that align with executive management’s strategic plan. He will work with the President of Promotional Products and the marketing team on advertising, promotions and trade shows to bring consistent messaging to the corporate market for all River’s End brands.

Shell brings to River’s End more than 30 years of sales, marketing and leadership experience in the apparel industry starting his career with VF Corporation, Titleist Golf, Golden Bear International and Tehama. His most recent position was at Hartwell Apparel where he enjoyed success as CEO of the Corporate Sales Division. Shell’s background reflects achievements in global business development, building long-lasting partnerships with customers and developing motivated and driven sales teams.

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