Cintas Corporation (NASDAQ: CTAS) recently launched the "Team with the White Truck" marketing campaign, highlighting the numerous products and services that Cintas provides to more than 900,000 businesses throughout North America. Cintas delivers its products and services to customers on a daily, weekly or monthly basis through its fleet of more than 10,000 vehicles, making it one of the 10 largest fleets in the United States.

As part of the new campaign, Cintas is sponsoring Sirius XM's coverage of the NCAA men's basketball tournament and using Sports Broadcaster and College Sports Specialist Erin Andrews as its official celebrity spokesperson. The college sports themed campaign is designed to help market Cintas as the company, or "team" that can help its customers create game-changing performances by leaving the time-consuming, critical and often unpleasant tasks business owners face to the "Team with the White Truck."

"The concept of 'team' isn't limited to just sports but also applies to many facets of business," said David Pollak, Chief Marketing Officer for Cintas. "We help business leaders execute successful plays, differentiate themselves from the competition and create a winning business through our broad range of services - not just one."