BIRMINGHAM, Alabama -- Workwear apparel brand Carhartt says it's signed a multi-year partnership with sports fishing company BASS LLC, the companies announced today.

Michigan-based Carhartt says it's now the official apparel and supporting sponsor of the annual Bassmaster Classic, the Bassmaster Elite Series and the Bass Pro Shops Bassmaster Open Series. It'll also be the sponsor of College BASS, which is a tour of college fishing teams.

"Carhartt and BASS are a perfect fit," Bruce Akin, CEO of Birmingham-based BASS, said in a prepared statement. "We are very proud to team up with a company with such a stellar reputation for quality products and a deep commitment to customer trust. We here at BASS hold those same core values."